Brand resources
The Hello brand.
Our identity, in your hands. Everything you need to represent Hello with clarity and consistency.
Our name.
Hello. A simple word, a confident identity.
Our voice is clear, accessible and confident. Our brand is built on simplicity, innovation and versatility, and a commitment to our partners’ success.
01 · Identity
The Hello logo.
The official wordmark comes in black and white, with or without the Azure accent. Choose a version that provides clear contrast with its background and keep the trademark intact.
Preserve the logo’s proportions, colours and clear space. Do not rotate, distort, add shadows or remove elements. Refer to the complete guide for placement and minimum-size requirements.
02 · Palette
Our colours.
Cobalt and Azure anchor our visual identity. Black, white and a range of cool greys bring balance and clarity. Values below follow the official 2022 guide.
Cobalt
#2E3191
RGB 46, 49, 145
Azure
#00AFE6
RGB 0, 175, 230
Black
#000000
RGB 0, 0, 0
White
#FFFFFF
RGB 255, 255, 255
White Grey
#F4F9FF
RGB 244, 249, 255
Chalk Grey
#E6EEF8
RGB 230, 238, 248
Silver Grey
#BAC8D9
RGB 186, 200, 217
Dark Grey
#8394AA
RGB 131, 148, 170
03 · Textures
A spectrum of possibilities.
The four original gradient textures from our brand guide. Violet and green variations bring depth to light and dark compositions.
04 · Typography
Apfel Grotezk.
A distinctive, approachable typeface for our headlines and everyday conversations. The official guide uses Apfel Grotezk; Arial is the fallback for system-only environments.
Aa Bb Cc
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @ ! ?