How to launch a shop local gift card

Clarify whether the program is meant to encourage local purchasing year-round, support a seasonal campaign, stimulate a specific district or distribute promotional value. This decision shapes the merchant network, funding model, communications and measures of success.

The enrollment form is already designed and can be customized to your program's colours. Requests are sent directly to our team, which takes care of merchant onboarding.

You can also onboard merchants on the spot by completing a transaction with a program card.

Create a name and visual identity rooted in the place. Carry that identity across the card, on the program’s dedicated transactional page with the participating merchant directory, and on your promotional tools so customers immediately understand the program.

The platform manages all card purchases and ships cards directly to buyers by mail, so there is no administrative effort on the program manager’s side. Your team focuses on the promotional funds: if the program includes a bonus offer, define its budget, availability period and eligible transactions before communicating it publicly.

Coordinate the launch with participating businesses and local partners. Build a simple message around the recipient’s freedom to choose and the card’s direct benefit to the local economy, then adapt it for digital channels, local media and in-store visibility.

Follow card sales, activation, spending and merchant participation over time. Combine program data with feedback from customers and businesses to identify where the network, communications or sales channels can be improved.